New York City Today, Citi is launching a various kind of no yearly fee * money back credit card: Citi Custom Cash. The card instantly adjusts to cardmembers' ever-changing spending needs, rewarding them with 5% cash back on their top eligible spend categoryranging from restaurants to grocery to select streaming and travel plus moreeach billing cycle as much as the very first $500 spent, and 1% money back on all other purchases.